There is an old saying that political craft thrives on ambiguity. It allows just about any one involved, to take credit for a good showing and the bad ones are left out to search the usual suspects.

Quantitative data and statistical methods are used in election campaigns and have a history. The well published story of Republican candidate Matt Romney to challenge Barack Obama in 2012 American Presidential Election goes beyond the obvious data crunching and involved cutting edge technologies. The results were, the most sophisticated, won. We at deploy technologies for managing campaigns and winning elections.
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